Bloomberg Audio and Key Networks are launching daily “Bloomberg Business of Entertainment” segments for all formats.
The 60 second daily segments will be anchored by Bloomberg’s Lisa Mateo and Karen Moskow covering “the ever-changing habits of how media is consumed – from movies to music – in a compelling and revealing one-minute listener-friendly format as well as the challenges and struggles of film, cable television, streaming media, social media, and more.” The segments will include a 60 second spot as well.
Bloomberg Radio Syndication head Michael Lysak said, “The entertainment business has always been fascinating to watch, but it has never been at a more crucial crossroads than it is today. The storyline of the industry itself has all of the drama of a Hollywood blockbuster.”
Key Networks COO Dennis Green added, “Bloomberg’s team continues to add content that interests its listeners with the new Business of Entertainment feature. The team at Bloomberg will bring the stories that make news in this area to light. We look forward to stations adding this important content to their lineups.”
