Cumulus Media has appointed Paul Farnham Jr. as its new VP/Market Manager in Shreveport/Bossier City LA.

Farnham most recently spent just under a decade as Sales Manager for Townsquare Media Lafayette LA. He began his career at Cumulus Shreveport where he held multiple sales roles including Key Account Manager, Local Sales Manager, General Sales Manager, and Director of Sales between 2003 and 2014 followed by a brief stint at WAFB-TV Baton Rouge.

Paul Farnham, Jr. said, “Returning to Cumulus Shreveport is an incredible opportunity. The properties here are truly outstanding, and I’m excited to build on the remarkable success already established in this vibrant market. Our listeners and advertisers are the heart of our community, and I look forward to continuing to deliver exceptional value and engagement for them. Together, we’ll elevate our presence and make a lasting impact.”

Cumulus SVP/Operations Mark Sullivan added, “I am so pleased to work with Paul again as he returns home to both the market and the company. We’ve enjoyed many successes together and I look forward to many more in the years to come!”

Farham Jr. fills the opening created by Tish Boden’s move to Fayetteville NC last July.