Townsquare Media has announced it will make its Townsquare Ignite digital advertising division available to Steel City Media’s properties in Kansas City and Pittsburgh as part through its Media Partnerships division.
Steel City Media becomes the second group to partner with Townsquare following a similar deal with SummitMedia last October.
Townsquare Ignite President Todd Lawley said,
“We could not be more excited to have the talented team at Steel City Media join our partnership program. They will now be able to leverage Townsquare Ignite’s cutting-edge digital advertising and marketing solutions to their expansive customer base, which importantly exists in markets that do not compete with ours. Our expertise is coaching and training high performing broadcast sales teams to leverage our proprietary programmatic advertising platform and data-driven insights to deliver exceptional results for their clients. By sharing our proven strategies and dynamic approach, we look forward to helping Steel City strengthen their digital capabilities, driving growth and measurable success for their clients.”
Steel City VP Michael Frischling adds, “We are excited to partner with Townsquare Ignite in both of our markets. Townsquare has the best digital solutions in the radio industry and a proven track record of delivering great results to clients.”
Townsquare says its Townsquare Ignite Media Partnerships division provides a white-label service that equips other local media companies with the digital advertising solutions that have fueled Townsquare’s own growth and success, with digital now comprising over 50% of Townsquare’s total revenue and profit. Through the partnership, Townsquare shares its expertise and resources, focusing on customized, data-driven strategies that meet the unique needs of local, regional and national businesses, helping to grow its digital business alongside its broadcast presence.
