SummitMedia has signed-on to Townsquare Media’s “Townsquare Ignite Media Partnerships” to utilize Townsquare’s internal digital advertising services.

Townsquare will share with SummitMedia its “expertise and resources with SummitMedia, focusing on customized, data-driven strategies that meet the unique needs of local, regional and national businesses, helping SummitMedia grow its digital business alongside its respected broadcast presence”. SummitMedia’s nine markets do not have overlap with Townsquare’s with both companies focusing on markets outside the Top 50.

Townsquare Ignite President Todd Lawley said, “We are thrilled to partner with SummitMedia to provide market leading digital advertising and marketing opportunities to their substantial customer base, which importantly, does not overlap with our markets,. Our success has been built on a deep understanding of how to leverage our proprietary in-house digital programmatic advertising platform and data-driven insights to create significant value for our clients. By sharing our proven strategies and robust business model, we can empower SummitMedia to enhance their digital offerings, driving growth and success for their clients.”

SummitMedia CEO Carl Parmer said, “We are very excited to partner with Townsquare and launch our new digital solutions arm, Summit Interactive After exhaustive research, we concluded Townsquare is absolutely best-in-class and fully committed to digital. They have a truly outstanding team and we couldn’t be happier about the prospects of our partnership.”