Gen Media Partners’ Hispanic Radio Network is launching 24/7 programming services with a pair of brands.

HRN will take over distribution of the Regional Mexican “Juan-FM” brand founded by Santos Latin Media. The network features artists such as Banda MS, Joan Sebastian, Calibre 50, Juan Gabriel, and Los Bukis/Marco Antonio Solís. It will also launch Grupo PRISA’s Spanish CHR “Los 40” in the US with artists heard including Bad Bunny, Shakira, Daddy Yankee, Karl G, and J Balvin.

Director of Product Services Alex Quintero said, “The audience and appetite for Hispanic radio programming is there. For owners and operators, JUAN-FM or Los40 24/7 work well as a compliment to their other formats in the market. These Spanish-Language formats can be a solution for underperforming stations, as well.”

President Clark Logan added, “With the launch of HRN-24/7 we now offer an efficient turnkey solution to the growing multi-cultural advertising market. Radio station owners and operators can get the best Hispanic formats with a simple call to Alex. We feel this will benefit both the owners and the advertisers who are always looking for more content in this ever-growing space.”