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SiriusXM Extends NASCAR Rights Deal

Lance Ventaby Lance Venta
May 19, 2026

SiriusXMSiriusXM has announced it has reached a multi-year renewal of its broadcasting agreement with NASCAR.

The deal will see SiriusXM continue to carry live broadcasts of every NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series and NASCAR CRAFTSMAN Truck Series race along with the 24/7 SiriusXM NASCAR Radio on channel 90. The deal will also work to build new cross-programming and cross-promotion between the channel and the NASCAR Channel television network.

SiriusXM SVP/Sports Programming, Content Marketing & Partnerships, and Artist Relations Jared Fox said, “NASCAR fans are incredibly passionate about their sport and for two decades we’ve teamed up with NASCAR to ensure that SiriusXM NASCAR Radio would deliver those fans coverage and programming that matched that level of passion. We’re extending and expanding on our promise to continue to do that every day, and this week’s programming lineup in Charlotte is a prime example of the kind of coverage and access to the sport and its stars that we’re so proud to give to our audience.”

NASCAR Managing Director of Media Strategy Nick Skipper commented, “SiriusXM has been an incredible partner for many years, delivering engaging and informative coverage that brings our fans closer to the sport. We’re excited to extend this relationship and explore new ways to connect with fans through expanded programming and collaboration across platforms.”

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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SiriusXM Extends NASCAR Rights Deal

Lance Ventaby Lance Venta
May 19, 2026

SiriusXMSiriusXM has announced it has reached a multi-year renewal of its broadcasting agreement with NASCAR.

The deal will see SiriusXM continue to carry live broadcasts of every NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series and NASCAR CRAFTSMAN Truck Series race along with the 24/7 SiriusXM NASCAR Radio on channel 90. The deal will also work to build new cross-programming and cross-promotion between the channel and the NASCAR Channel television network.

SiriusXM SVP/Sports Programming, Content Marketing & Partnerships, and Artist Relations Jared Fox said, “NASCAR fans are incredibly passionate about their sport and for two decades we’ve teamed up with NASCAR to ensure that SiriusXM NASCAR Radio would deliver those fans coverage and programming that matched that level of passion. We’re extending and expanding on our promise to continue to do that every day, and this week’s programming lineup in Charlotte is a prime example of the kind of coverage and access to the sport and its stars that we’re so proud to give to our audience.”

NASCAR Managing Director of Media Strategy Nick Skipper commented, “SiriusXM has been an incredible partner for many years, delivering engaging and informative coverage that brings our fans closer to the sport. We’re excited to extend this relationship and explore new ways to connect with fans through expanded programming and collaboration across platforms.”

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

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