NPR along with its sponsorship subsidiary NPM and PRX announced a new collaboration to enable stations to monetize their podcasts.

Starting today, NPM will provide sponsorship sales for stations’ series and shows that are hosted by PRX’s Dovetail podcast publishing and monetization platform. Podcasts from Boise State Public Radio, LAist, VPM in Virginia, WGCU in Southwest Florida, and WWNO in New Orleans are among the early adopters. The groups say that this collaboration aligns NPM’s national sales capabilities with PRX’s platform to streamline additive support for local stations nationwide.

PRX CEO Kerri Hoffman commented, “We’re proud to work across the system for our collective future at a time when sustaining public media remains essential,” said Kerri Hoffman, CEO of PRX. “Public media’s strength starts with stations, who now have more choice in how they build and grow their podcasts. We’re excited to be working together to support them.”

National Public Media COO Bryan Moffett stated, “This collaboration expands how we support stations in growing digital revenue. By working together, we’re making it easier for stations to access the highest quality national sponsorship that fits the sound and style of public media, while using the tools that work best for them.”