Following the retirement of Bob Bronson last week, Beasley Media Group Classic Hits 105.7 WROR-FM Framingham/Boston MA has announced the launch of “The ROR Morning Show with LBF and Adam 12”.
Adam 12 moves over from his current role as Executive Producer for Toucher & Hardy at “98.5 The Sports Hub” WBZ-FM. He previously hosted middays and then added Program Director duties at the former Classic Rock “Rock 92.9” WBOS until its LMA to Bloomberg in 2024. He also has previously hosted middays at 104.1 WBCN and had multiple stints at Alternative 101.7 WFNX and spent time at Hot AC “Mix 104.1” WBMX, 1030 WBZ, and served as Production Director/afternoon host for RadioBDC and successor Indie617.com. Earlier in his career, he was MD/midday host at “104.7 The Edge” KTEG Albuquerque.
He commented, “I’m incredibly excited to join LBF and wake up Boston every morning on WROR. For the last seven years, I’ve had the fortune of working with some of the best in the business at Beasley Media Group, taking on new challenges and growing both as a talent and programmer. Working with LBF for a new morning show on WROR is a dream come true. I’m grateful to Mary Menna and Scott Morello for the opportunity to entertain Boston listeners on WROR. I know we’re going to have an absolute blast!”
Falcone has been part of WROR’s morning show since 2011 after serving as a reporter for the Boston Herald. She said, “I’m beyond excited to officially kick off this next chapter with Adam 12. Boston mornings on WROR have been my home for so many years and getting the chance to wake up this city alongside someone as talented, funny, and creative as Adam is truly special.”
VP/Market Manager Mary Menna added, “We’re excited to launch The new ROR Morning Show with LBF and Adam 12. LBF and Adam have a natural chemistry, incredible energy, and a genuine connection with listeners making mornings on WROR both entertaining and relatable. We’re looking forward to bringing Boston a show that’s fun, funny, and filled with personality every morning.”
Program Director Scott Morello followed, “Adam brings a tremendous amount of creativity, experience, and passion for great radio to WROR. Pairing him with LBF creates a morning show that’s energetic, funny, and incredibly engaging. We’re excited to build something special for Boston listeners.”
