Eastlan Ratings will debut monthly measurement for seven markets on Tuesday, June 30.
The new markets to be added to Eastlan’s monthly service are Atlanta, Chicago, Cincinnati, Dallas, Houston, Oklahoma City, and Seattle. Eastlan says that the rapid move to impressions-based selling, both locally and nationally, has redoubled the need for affordable ratings data that demonstrates the unmatched power of radio in today’s complex audio landscape.
Eastlan President Mike Gould commented, “Buyers remind us each day that radio still needs third-party data that underscores its importance. The key difference with Eastlan is it allows all users to see the strength all radio stations in each market-whether that is total impressions of a 6-week flight or the AQH rating for every station in town. Frankly, we are beginning to hear frequently from radio buyers frustrated that their current service, with stations arbitrarily excluded, is not allowing them to buy radio confidently.”
RadioInsight provides comprehensive coverage of Nielsen’s monthly releases including our exclusive charts graphing station momentum on our Eastlan Ratings page.
