Usher Media Group has flipped Hip Hop “Power 106.9” KOPW Plattsmouth/Omaha NE to Country “Country One 106.9“.
The new brand is positioning as “Omaha’s Hit Country” and taking direct shots at iHeartMedia’s market leading “Kat 103.7” KXKT.
KXKT currently leads the Omaha market with a 8.9 share. The Hip Hop format on KOPW goes out with a fifth ranked 4.8 share in June down from a 5.6 in May. iHeart also operates Classic Country “93.3 The Wolf” KFFF in the market, which had a 3.3 share.
The flip follows Usher’s acquisition of NRG Media’s Omaha cluster earlier this year.
More details as they become avaialble…
