Norsan Media has closed on its $3.5 million purchase of 93.3 KGSR Cedar Park/Austin TX and has launched Regional Mexican “Poder 93.3“.
Norsan says the station “will bring listeners a dynamic mix of Regional Mexican music appealing to the 18-49 demographic, featuring artists in the genre like Grupo Firme, Los Dos de Tamaulipas, Grupo Frontera, Fuerza Regida, Lenin Ramirez, Tito Double P, Peso Pluma, Los Rojos, Xavi, Luis R Conriquez, among others.”
Norsan Founder/Chairman Norberto Sanchez said, “This is an exciting new chapter for Norsan Media in Austin. Poder 93.3 FM will be supported with a new digital and social media strategy giving us the opportunity to bring Regional Mexican music to an even broader audience across Austin and Central Texas. We want this station to be more than a place to hear great music it will be a platform that connects with our community and celebrates its culture, traditions, and continued growth.”
CEO Natalia Alvarez commented, “Poder 93.3 FM is a natural addition to our Austin strategy. Regional Mexican music has a deep connection with Hispanic audiences, and this new station allows us to create another platform that feels local, relevant, and authentic.”
President Edgar Saucedo added, “Every investment we make is focused on serving our audiences better and creating lasting value for our partners and communities. Poder 93.3 FM expands our ability to do that in Austin while giving listeners another strong choice for Spanish-language radio.”
