Wild Launch In Lexington
Clear Channel launched a second Urban station in Lexington, KY at 1:00 today.
Translator 103.9 W280DO has shifted from a simulcast of Christian AC “K-Love” 95.3 WVRB to 104.5 WLKT-HD2 as Urban “Wild 103.9“. W280DO operates at the maximum translator limit of 250 watts with city grade coverage of all of Lexington itself.
The new station is designed to cut a few audience shares away from L.M. Communications’ “107.9 The Beat” WBTF by targetting that stations younger demos. WBTF has been the defacto Urban and Urban AC in the market and will now need to choose which side it wishes to superserve.