Six years after flipping CHR “Y105.7” WZNY Augusta, GA to Country “The Bull”, Clear Channel has brought the heritage brand back to the market. Country WIBL “102.3 The Bull”, the station that had replaced WZNY before moving to the 102.3 frequency in 2007, flipped to CHR “Hit Music Now – Y102.3” on Thursday with a return to the WZNY calls pending. WZNY resided on 105.7 in Augusta from 1986 to 2004.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.