Pair of Pensacola Flips: 100.7 to Journey, 107.3 Now.

i100 i 100 100.7 WJLQ Pensacola Fort Walton Mobile Cumulus Journey Journey100 107.3 Groove Hit Music Now

Update 9/2: 100.7 WJLQ did indeed make the shift to 80s/90s “Journey 100” at 1pm. Not to be outdone, Clear Channel Rhythmic AC “107.3 The Groove” completed its shift to CHR by rebranding as “107.3 Hit Music Now”.

Update 9/1: It looks as though WJLQ will be the next to join Cumulus’ Journey brand. was registered by Cumulus last week.

Original Report 8/31: Cumulus CHR “i100” 100.7 WJLQ Pensacola, FL has dropped its format and is now stunting with TV theme songs.

The station will launch a new format on Friday, September 2 at 1:00pm. More info as it comes available.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. If you check out,s,w,p,b,v&results_pp=10&start=1 you will see that an ASCAP entry was created for this station. As you can see, JAM Productions in Dallas created a jingle package for Journey 100. If you do a search on the ASCAP website, and look for a WWFF package, you will see a Journey 93-3 package created as well.

    • Yes indeed. Now another tool in our arsenal to scope out future programming changes. Interesting indeed.

  2. Huntville, Mobile/Pesacola Flipping to the Journey brands…i wonder what cumulus has in store for it’s Montgomery Cluster?

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