Pair of Pensacola Flips: 100.7 to Journey, 107.3 Now.
Update 9/2: 100.7 WJLQ did indeed make the shift to 80s/90s “Journey 100” at 1pm. Not to be outdone, Clear Channel Rhythmic AC “107.3 The Groove” completed its shift to CHR by rebranding as “107.3 Hit Music Now”.
Update 9/1: It looks as though WJLQ will be the next to join Cumulus’ Journey brand. Journey100FM.com was registered by Cumulus last week.
Original Report 8/31: Cumulus CHR “i100” 100.7 WJLQ Pensacola, FL has dropped its format and is now stunting with TV theme songs.
The station will launch a new format on Friday, September 2 at 1:00pm. More info as it comes available.