Update 9/8: Radio-One finally debuted Urban “Hot 107.9” today at 5pm.
The syndicated Rickey Smiley will be heard in mornings from 6 to 10am.
Update 9/6: As 107.9 get closer to unveiling its permanent format, the stunting has shifted from a Michael Vick takeover to syndicated morning host Rickey Smiley in order to introduce him to the market.
Original Report 9/2: As Radio-One completes the move of WRNB Philadelphia to the 100.3 signal, 107.9 WPHI has now begun stunting as “Mike Vick Radio“.
The station is featuring music supposedly chosen by Vick, the controversial Quarterback of the Philadelphia Eagles, interspersed with soundbites of his.
As we have previously reported, the station is expected to become Urban “Hot 107.9“.