We first reported on plans to flip 104.3 KBIG Los Angeles on September 9, and today those plans became a reality as KBIG becomes “104.3 My-FM” launching with Plain White T’s”Hey There Delilah” and Bon Jovi’s “Living On A Prayer”.

The remainder of the first hour included:

Corinne Bailey Rae – Put Your Records On
Faith Hill – This Kiss
Rob Thomas – Little Wonders
Alanis Morissette – Ironic
Mat Kearney – Nothing Left To Lose
Michelle Branch – Everywhere
The Fray – How To Save A Life
UB40 – Can’t Help Falling In Love
KT Tunstall – Suddenly I See
Poison – Every Rose Has Its Thorn
Nickelback – Far Away
Sixpence None The Richer – Kiss Me
Kelly Clarkson – Walk Away
Pink – Who Knew
Santana – Maria Maria

MYfm PD Dave Denes said, “104.3 MYfm will be adult hits like Kelly Clarkson, Beyonce, Christina Aguilera, Fergie, Justin Timberlake, John Mayer, Shakira, Madonna, Santana, and much more. Every song we play is or was at the top of the charts. You’ll love it.”

“With today’s consumer wanting to custom tailor-everything to their liking, the name ‘MY’ is a perfect brand for radio,” said CC/L.A. VP/Programming Michael Martin. “This is a station designed by the listeners to play music they tell us they want to hear. How do we know what they want to hear? Extensive market research and continual weekly music information to keep the station familiar, fun, and family-friendly.”

CC/L.A. Market President Greg Ashlock compared the station to sister WWFS (Fresh) New York, saying that station “has experienced success out of the gate with a very similar playlist and presentation.”

In a nice change of pace for the industry, Clear Channel gave KBIG morning host Charlie Tuna the ability to say farewell to the audience including appearances from sister KOST morning hosts Mark and Kim and KYSR’s Lisa Foxx.

More info at our Los Angeles Board.