Virgin Radio Debuts In London, ON
Update 8/17: CIQM made the shift to CHR “97.5 Virgin Radio” at 8:00 this morning. Billed as “London’s New #1 Hit Music Station”, the station is debuting jockless but will be fully staffed in the next few weeks. Programming will include Ryan Seacrest’s daily syndicated show as well as Canadian Mix DJ’s “The Angry Kids”, who are syndicated across all of Astral’s Vrigin Radio properties in the country.
Original Report 8/15: Astral Media AC “97.5 EZ Rock” CIQM London ON has begun counting down to a new format.
The station will debut its new format on Friday, August 17 at 8:00am. We had reported last December that Astral had registered 975VirginRadio.com, VirginRadio975.com, and Boom975.com for the station. The first two would indicate a shift to the CHR brand run by Astral in five other Canadian markets. Boom would be the Classic Hits format run by the company in Toronto and Ottawa.
In the most recent BBM ratings, EZ Rock registered a 5.4 share, placing it 6th out of 11 stations in the market. That was down from a 7.4 in Spring 2011 and 9.3 in Spring 2010.