Entercom Signs JSA Agreement With University of Florida
Effective September 1, Entercom will assume responsibility of advertising sales efforts for Sports “ESPN 850” WRUF and Country “103.7 The Gator” WRUF-FM Gainesville and will provide the school with guaranteed monthly revenue. Entercom already owns News/Talk “97.3 The Sky” WSKY-FM and AC 98.5 WKTK in the Gainesville/Ocala market.
The two UF owned stations will retain autonomy over their programming. The University’s non-commercial stations, 89.1 WUFT-FM and WUFT-TV are not involved in this deal.