WQCC La Crosse Teasing Big Changes

CC106.3 CC 106.3 WQCC La Crosse Kicks John Jaclyn Gary MichaelsUpdate 4/1: WQCC has indeed relaunched as “Kicks 106.3“.

Original Report 3/31: Mississippi Valley Broadcasters Country “CC 106.3” WQCC La Crosse, WI is promoting “Big Changes” coming to the station on Monday, April 1.

The station’s site has been replaced with a banner stating “We’re Not Foolin’ Big Changes Are Coming Monday”. That change seems to be point to nothing more than a rebranding. Kicks1063.com is already live for a revamped Country format.

WQCC is one of three Country stations targeting the La Crosse market along with Sparta-Tomah Broadcasting’s “Cow 97” WCOW-FM and Midwest Family Broadcasting’s “KQ98” KQYB.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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