Update 4/1: WQCC has indeed relaunched as “Kicks 106.3“.
Original Report 3/31: Mississippi Valley Broadcasters Country “CC 106.3” WQCC La Crosse, WI is promoting “Big Changes” coming to the station on Monday, April 1.
The station’s site has been replaced with a banner stating “We’re Not Foolin’ Big Changes Are Coming Monday”. That change seems to be point to nothing more than a rebranding. Kicks1063.com is already live for a revamped Country format.