2WD Norfolk Rebrands

The New 101.3 2WD Norfolk Virginia Beach Commercial Free Weekdays Entercom JennaEntercom AC “2WD” 101.3 WWDE Norfolk, VA has rebranded as “The New 101.3“.

The station hasn’t completely dropped the “2WD” moniker, but is deemphasizing it in order to rebuild its stature as the go to station for office listening. The “Continuous Soft Rock” positioning has been replaced by “We Make Your Workday Go Faster” as the station is launching a three-hour commercial free block from 9am to 12pm daily.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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