KNOB Turns Its Bob To Alternative

96X KNOB Santa Rosa Sonoma Bob BobFM SinclairSinclair Communications flipped Variety Hits “96.7 Bob-FM” KNOB Heraldsburg/Santa Rosa, CA to Alternative on Friday as “96X“.

The move comes following KNOB dropping from 1.8 to 0.9 in the recently released Spring Arbitron ratings. The move gives the market its first current based Rocker since 101.7 KXFX flipped to CHR in March 2011.

96X joins a cluster that includes Comedy “Funny 95.5” K238AF, AAA “The Krush 95.9” KRSH, Regional Mexican “Exitos 98.7” KXTS, and CHR “Y100.9” KSXY.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. That logo looks familiar…

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