Sinclair Communications flipped Variety Hits “96.7 Bob-FM” KNOB Heraldsburg/Santa Rosa, CA to Alternative on Friday as “96X“.
The move comes following KNOB dropping from 1.8 to 0.9 in the recently released Spring Arbitron ratings. The move gives the market its first current based Rocker since 101.7 KXFX flipped to CHR in March 2011.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.