Update 2/1: Sports “1400 The Ref” KREF Norman has also added an FM translator previously rebroadcasting KJTH. 98.5 K253AY Norman flipped to simulcasting KREF at 11:00 this morning. The 25 watt translator has also applied this week to boost to 250 watts.
Original Report 1/31: The Talk battle in Oklahoma City is escalating.
One day after 1640 KZLS announced it was flipping to Talk, Tyler Media News/Talk 1520 KOKC Oklahoma City has begun simulcasting its programming on 103.1 K276EX Oklahoma City.
The translator, which is owned by The Love Station, Inc, had been rebroadcasting their Christian CHR “The House FM” KJTH Ponca City. The translator has applied to its upgrade from 75 to 99 watts from a new location north of Oklahoma City.
Despite having the only 50kW AM signal in Oklahoma City, KOKC registered a mere 0.8 share in the Fall 2013 Nielsen ratings. Clear Channel’s 1000 KTOK led the Talk battle with a 4.5 share in the same book.
jaywalker 
Dr. Akbar
Thinking out loud here…..It’s somewhat of a damning indictment of the MW bands viability when a 99 watt FM translator is considered to be a “must have” paired with a 50,000 watt AM.
Jay Walker
Check the programming lineup of 15~Twenty…not even a 99 watt translator will get anyone interested in listening. http://www.kokcradio.com/programming.aspx Garbage in.. garbage out. What would Todd Storz say?
YIKES!!