Music Choice Adding Nash Branded Content
Cumulus Media is partnering with Music Choice to bring Nash branded programming to the digital music and video television service starting on Monday, November 24.
Available in 57 million homes, Music Choice operates the music channels carried by many cable operators as well as Music Videos on Demand. The new Nash video content will include programming produced at the Nash Campus in Nashville including segments from America’s Morning Show and Nash Nights Live. There will also be a cooking show “NASH Grits & Hits”, style “NASH Lash”, and “Red Carpet Radio” featuring content from music events.
Music Choice’s “Today’s Country” and “Country Hits” will include Nash and Nash Icon branded programming from 6-9pm daily, while additional Music Choice programming will be promoted on Cumulus stations.
Cumulus announces that the popular NASH Country music and lifestyle brand will be available in 57 million homes starting November 24th through a new strategic partnership with Music Choice, the No. 1 free Video On Demand provider in the U.S.
NASH content will be featured across Music Choice’s multi-platform video and music network including:
Video On Demand TV — a dedicated NASH TV category featuring NASH content, such as original Country artist interviews filmed at the NASH campus in Nashville along with Music Choice music videos. Original content featuring Country artists extends from popular radio benchmark segments from “America’s Morning Show with Blair Garner” and “NASH Nights Live” to new shows like “NASH Grits & Hits” (cooking show), “NASH Lash” (style show) and “Red Carpet Radio” (events). Cable TV Music Choice Music Channels — the popular “Today’s Country” and “Country Hits” channels will feature NASH and NASH Icon programming blocks daily from 6-9pm ET. On screen, NASH branded facts and photos will appear on screen to complement the music experience for listeners. Apps & Online — the “Today’s Country” video channel on Musicchoice.com will be co-branded as “Today’s Country: NASH TV” and feature programming originating from the NASH campus along with Music Choice videos. The video channel is also part of Music Choice’s mobile applications.
Cumulus will also promote Music Choice programming on radio stations nationwide. Music Choice original series include: “You & A”, “Chronicles”, “F-Word” and its year end “MC100” countdown franchise. Cumulus is building out a dedicated Music Choice section of the NASH campus.
Dave Del Beccaro, President and CEO of Music Choice stated: “Country has always been one of the most popular formats for us at Music Choice. We are thrilled to be getting content from NASH that complements our robust video and music library and entrenches us deeper in the Country music lifestyle.”
“Our partnership with Music Choice to distribute NASH content to 57 million homes across America is yet another important platform in establishing NASH as the definitive lifestyle and entertainment brand for fans of country music,” said Lew Dickey, CEO of Cumulus.
Cumulus and Music Choice will co-sponsor several marketing events each year, and Music Choice will also provide promotional support on its properties for the first-ever American Country Countdown Awards, airing live Monday, December 15, 2014 on FOX.
NASH content available through this TV partnership will reflect the broad scope of how the NASH brand touches on all elements of the Country lifestyle. In addition to music, features will include fashion/beauty, cooking, sports and more.
Cumulus created the NASH entertainment brand based on the Country music lifestyle in January 2013 starting with the flagship “America’s Country Station” NASH FM 94.7 in New York City. In addition to dozens of Country format radio stations, the NASH brand will include concerts, events, online content, television programming, product licensing and a NASH insert in Country Weekly magazine. Earlier this year, Cumulus and Big Machine Label Group launched a Country music label and live events joint venture under the NASH ICON brand.