Ingstad Radio Washington has flipped Conservative Talk “1390 KUSA” KBBO Yakima, WA to Sports “1390 The Fan“.
The new lineup will include a simulcast of programming from Bonneville’s “710 ESPN” KIRO Seattle from 7am to 7pm weekdays and Fox Sports Radio at night and weekends. KBBO will remain the local affiliate for Seattle Mariners baseball. The flip brings Sports programming back to 1390 after a three year hiatus as it was previously the market’s ESPN Radio affiliate as KJOX.
KBBO becomes the third affiliate of KIRO across the state of Washington joining sister “ESPN 1340” KJOX Kennewick and Mapleton’s 1510 KGA Spokane.
Eric Jon Magnuson
Is Bonneville deliberately trying to form something along the lines of the regional WEEI and (K-)Fan networks?