Update 4/17: The “What Is 93.1?” stunting came to an end this morning as KPLV relaunched as “93.1 The Party“.
The move back to its previous name comes with a slight Rhythmic lean for KPLV. Recently hired Big D will remain in mornings, Claire moves from afternoons to middays, which Johiah remains in nights. Mack with Nina & Nick based at sister “Y100” WHYI Miami will also be heard on KPLV in afternoons.
“93.1 The Party” originally launched in Las Vegas as a Rhythmic AC in 2006. By 2010 the station had evolved to CHR and rebranded first as “93.1 All The Hits” and later as “My 93.1“.
Original Report 4/12: As the broadcasting industry congregates in Las Vegas this week for the annual National Association of Broadcasters convention, iHeartMedia CHR “My 93.1” KPLV is on the verge of making a change.
KPLV is currently branding itself as “What Is 93.1?” and promoting a relaunch on Friday, April 17 at 9:31am.
KPLV registered a 2.4 share in the February 2015 Nielsen Audio ratings competing in a crowded CHR marketplace that includes CBS’ 98.5 KLUC, Royce International’s “Now 104.3” KFRH, Kemp Broadcasting Rhythmic “Hot 97.5” KVEG, rimshot Dance CHR “Pulse 96.7” KYLI, and many Adult CHR/Hot AC’s. KYLI is already running sweepers welcoming 93.1 listeners.
Sister 101.3 KDWB Minneapolis night host Big D was hired as APD/Morning Host for KPLV in late March