KZTI Reno Renames Itself “105.3 Rock Hard”

105.3 Martini Radio KZTI Reno ZRock Z-Rock Beatles Ringo Rock HardShamrock Communications Classic Rock 105.3 KZTI Fallon Station/Reno, NV has been stripped of its “105.3 Z-Rock” moniker in favor of “105.3 Rock Hard“.

The “Z-Rock” trademark is still owned by Cumulus Media from their acquisition of ABC Radio Networks and predecessor Satellite Music Network who operated the “Z-Rock” network from 1986 until 1996. Cumulus keeps the trademark alive on “Z-Rock 103” WXZZ Lexington, KY.

Shamrock has registered to be the eventual web presence for the station that flipped from Adult Standards on September 14.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. Wow, There’s that. But, I initially thought it was because of 105.7 KOZZ in the market. I heard them today calling 3 in a row “3 on the Z”.

  2. That’s what I thought too. I also believe it was because of Cumulus having a Reno cluster, and their outlets doesn’t feature a Rocker in its lineup.

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