Share This Post

KZTI Flips To Z-Rock

105.3 Martini Radio KZTI Reno ZRock Z-Rock Beatles Ringo Bubba Love SpongeUpdate 9/14:At 1:05pm today, KZTI dropped its all-Beatles stunt and debuted its new identity as “105.3 Z-Rock“.

The new format is trying to duplicate the feel of the syndicated Hard Rock network of the late 80’s/early 90’s with Rock “from AC/DC to ZZ Top.” and launching on the 25th anniversary month of the network’s original debut in Reno. The first three songs were AC/DC “For Those About To Rock”, AC/DC “Let There Be Rock”, and Motley Crue “Kickstart My Heart”.

25 Years following the original on air debut of Z Rock in Reno, Shamrock Communications has resurrected the station as of today. After stunting as all Beatles Ringo FM all weekend, Shamrock flips Adult Standards 105.3 KZTI Martini Radio to Z Rock.

105.3 Z Rock will play renowned rock acts, “from AC/DC to ZZ Top,” with core artists like Metallica, Van Halen, Guns N’ Roses, Ozzy Osbourne and More.

“We saw an opportunity to fill a programming hole in our market,” said Program Director Willobee Carlan. “Reno wants a true rock station and Z Rock will be a ‘flamethrower of rock’.” Carlan’s 25 years of industry experience includes radio, venue management, and band management working with bands like Korn, General Public, Material Issue, Tuck & Patti and more.

Original Report 9/11: Shamrock Communications Standards “105.3 Martini Radio” KZTI Fallon Station/Reno, NV is no more.

KZTI is now stunting with only the Beatles as “105.3 Ringo-FM” as it prepares to debut a new format. We had reported last week that Shamrock had registered 1053SlashFM.com for the station and Director of Operations/Program Director Willobee Carlan added 1053ZRock.com on Wednesday. It is the latter branding we’d expect to see utilized by the station as there is a parked Facebook page in place.

KZTI registered a 1.3 share in the Spring 2015 Nielsen Audio Ratings. With Reno Media Group’s Active Rock “92.5 The Crusher” K223AL/KLCA-HD3 flipping to Oldies earlier this week, there could be a slot for a new Rocker to position itself between Lotus Communications Active Rock 104.5 KDOT and Classic Rock 105.7 KOZZ, while also flanking Shamrock sister Alternative 104.1 KRZQ.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

Leave a Reply

Lost Password

Register