WBRN-FM Tampa Drops Bubba 98.7 Branding
The former “Bubba 98.7” WBRN-FM Holmes Beach/Tampa FL has rebranded as “98.7 No Rules Rock” with the station’s website showing it as “Under Construction”. Bubba The Love Sponge remains in mornings at this point despite the renaming.
Bubba The Love Sponge is currently embattled in a lawsuit with Nielsen Audio claiming that the host attempted to to distort WBRN’s ratings by bribing PPM panelists. WBRN-FM debuted in February of this year following a month-long stunt looping Bubba’s show. It previously was Sports “98.7 The Fan” WHFS-FM under CBS ownership.