WBRN-FM Tampa Drops Bubba 98.7 Branding

Bubba 98.7 WBRN-FM Tampa No Rules RockWith all the controversy surrounding namesake Bubba The Love Sponge, Beasley Media has made the first move towards potentially separating themselves from the embattled morning host.

The former “Bubba 98.7” WBRN-FM Holmes Beach/Tampa FL has rebranded as “98.7 No Rules Rock” with the station’s website showing it as “Under Construction”. Bubba The Love Sponge remains in mornings at this point despite the renaming.

Bubba The Love Sponge is currently embattled in a lawsuit with Nielsen Audio claiming that the host attempted to to distort WBRN’s ratings by bribing PPM panelists. WBRN-FM debuted in February of this year following a month-long stunt looping Bubba’s show. It previously was Sports “98.7 The Fan” WHFS-FM under CBS ownership.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. Looks like they released the rest of the airstaff other than Bubba in the mornings as you mentioned and a weekend host. Hmmm…

    • There was no other air staff. All the other day parts were voicetracked by Bubba’s morning show sidekicks.

    • They didn’t really have an airstaff. Bubba’s co-hosts have voicetracked shows the rest of the day, while JoMama Johnson does the Quiet Storm on Sunday nights.

      • Forget my last comment lol. You posted it at the same time I did, Lance! Haha

  2. The website and the Facebook page have since been updated with a new logo (although the Twitter page still has “Under Construction”).

  3. Their website is back up, but now with minimal references to “BTLS.”

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