iHeart Goes Up In St. Louis Too

Up 103.7 Louie Christmas W279AQ KLOU-HD2 St. Louis103.7 W279AQ Mascoutah IL/KLOU-HD2 St. Louis had dropped their Rock “Louie 103.7” identity in November for Christmas Music. With the holiday season over the station has switched to Christian AC “Up 103.7“.

The debut is the second launch with that format and brand name for iHeartMedia this week following its debut in Fort Collins CO on Saturday. The launch brings a commercial competitor to Gateway Creative Broadcasting’s duo of Christian AC “99.1 Joy-FM” KLJY and Christian CHR “Boost 101.9” K270BW/KLJY-HD2

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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