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iHeart Goes Up In Fort Collins

Up 107.3 K297AK Loveland Fort Collins Sunny SantaiHeartMedia has launched Christian AC “Up 107.3” K297AK Loveland CO/97.9 KXBG-HD2 Cheyenne WY.

This is the second annual format change on December 26 for the translator, which debuted its now former AC “Sunny” identity one year ago today. The station had stunted both years with Christmas music as “Santa 107.3“.

iHeart is launching “Up 107.3” with a “30 Day Christian Music Switch” challenge to draw listeners of secular stations as opposed to going after the established “K-Love“, “Air 1” and “Way-FM” networks that already are entrenched in the Northern Colorado marketplace.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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