One Less Regional Mexican In Dallas

Luna 98.3 La Z KBOC Bridgeport Dallas Liberman BroadcastingThe crowded Regional Mexican field in the Dallas market has one less participant as Liberman Broadcasting’s “La Z 98.3” KBOC Bridgeport TX flipped to Spanish AC at some point in January.

KBOC is now branding itself as “Luna 98.3” with the format placing it in competition with Univision’s “Latino Mix 99.1/107.1” KDXX Denton/KESS Benbrook. KBOC registered a 0.9 share in the Holiday 2015 Nielsen Audio PPM ratings as one of six stations focusing on variants of what is considered Regional Mexican.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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