Domain Insight 9/27: Climate Change To Affect 94.5 KOOL-FM Phoenix?

[membership level="2,3"] One of the longest running brand names in radio may be coming to an end, as it appears a change is coming to Audacy Classic Hits 94.5 KOOL-FM Phoenix. Audacy registered Big945Phoenix.com on Monday evening pointing to a rebranding of the station along the lines of the April revamp of WOGL Philadelphia to " Big 98.1 ". KOOL-FM currently ranks fifteenth in the Phoenix market with a 3.0 share. Once a dominant player, the station has been chipped away at by the addition of multiple other gold based stations in the market including Desert Valley Media Group's Oldies " 94.9/95.1 The Wow Factor " KOAI, iHeartMedia Variety Hits " 95.5 The Mountain " KYOT, Sierra H Broadcasting's duo of Classic Hip Hop " 101.1 The Bounce " KZCE and Rhythmic Oldies " Mega 104.3 " KAJM. A change would mark the end of the station using its KOOL-FM calls as its branding, as the station has for its entire history dating back to its sign-on in 1960. The station flipped to Oldies in 1971 and evolved to Classic Hits with the majority of format in the late 2000s. [/membership]

Domain Insight 9/27: Climate Change To Affect 94.5 KOOL-FM Phoenix?

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Domain Insight 9/27: Climate Change To Affect 94.5 KOOL-FM Phoenix?

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