[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2019/04/koolfm-200x200.png" alt="94.5 KOOL-FM Phoenix" width="200" height="200" class="alignright size-thumbnail wp-image-176347" />One of the longest running brand names in radio may be coming to an end, as it appears a change is coming to Audacy Classic Hits <a href="https://www.audacy.com/kool">94.5 KOOL-FM</a> Phoenix. Audacy registered <a href="http://Big945Phoenix.com">Big945Phoenix.com</a> on Monday evening pointing to a rebranding of the station along the lines of <a href="http://Big945Phoenix.com">the April revamp</a> of WOGL Philadelphia to "<a href="https://www.audacy.com/big981">Big 98.1</a>". KOOL-FM currently <a href="https://radioinsight.com/ratings/phoenix/">ranks fifteenth</a> in the Phoenix market with a 3.0 share. Once a dominant player, the station has been chipped away at by the addition of multiple other gold based stations in the market including Desert Valley Media Group's Oldies "<a href="https://951thewowfactor.com">94.9/95.1 The Wow Factor</a>" KOAI, iHeartMedia Variety Hits "<a href="https://955themountain.iheart.com">95.5 The Mountain</a>" KYOT, Sierra H Broadcasting's duo of Classic Hip Hop "<a href="https://101bounce.com">101.1 The Bounce</a>" KZCE and Rhythmic Oldies "<a href="https://www.mega1043.com">Mega 104.3</a>" KAJM. A change would mark the end of the station using its KOOL-FM calls as its branding, as the station has for its entire history dating back to its sign-on in 1960. The station flipped to Oldies in 1971 and evolved to Classic Hits with the majority of format in the late 2000s. [/membership]