93 Rocks No More In Miami; Getting Easy
Update 12/26: Easy 93.1 officially debuted its Soft Oldies format at 12:00am.
The first hour of the new station consisted of:
The Commodores – Easy
The Beatles – Something
James Taylor – You’ve Got A Friend
Bobby Helms – My Special Angel
Whitney Houston – The Greatest Love Of All
Simon & Garfunkel – Bridge Over Troubled Water
Neil Diamond – I Am…I Said
Journey – Open Arms
The Beach Boys – California Girls
The Stylistics – You Make Me Feel Brand New
Dennis Yost & The Classics IV – Traces
Barry Manilow – Weekend In New England
Kenny Rogers – Through The Years
Harry Chapin – Cat’s In The Cradle
Jay & The Americans – This Magic Moment
Update 12/21: The shift to Soft Oldies continues as Cox has applied for use of the WFEZ calls. 93Rock.com is now hyping the coming format on its site as well.
Then beginning December 26th, South Florida’s new Easy 93.1 debuts with continuous soft and easy favorites! Join us for the perfect soundtrack at work, home and in the car.
Update 12/11: Cox has begun identifying the station as “Easy 93.1” on the air and promoting “Continuous Soft & Easy Favorites” coming after the holidays. The adjacent logo appeared on the station’s new Facebook page earlier today.
Update 12/8: We’ve seen it time and time again. Whenever we snoop out a domain registration by a company ahead of a planned format change they go and register some more decoys. Cox Miami follows up on the game of cat and mouse with eight additional domains for potential use at 93.1 WHDR.
The domains: 931TheRiver.com, Eagle931.com, Hits931.com, HotTalk931.com, TheBeat931.com, TheBone931.com, TheZone931.com, and Z93Miami.com were all registered by Derick Pitts’ Radio Free Productions on December 6 following our report of Easy93.com
Update 12/5: A pair of domains registered by an employee of Cox Miami may have provided our first indication on what to expect on 93.1 in 2011. The first domain Holiday931.com currently redirects to 93Rock.com. The second, Easy93.com was registered two days before the station switched to Christmas music. Both domains were registered by Derick Pitts, the Interactive Resource Manager for Cox Radio Miami.
Cox operates long time top rated Soft AC 105.5 WDUV in Tampa. A similar format should work with the numerous retirees in South Florida. Is this the future format for WHDR or just a decoy? We’ll keep monitoring as we approach the holidays.
Original Report 11/21: Cox Radio pulled the plug on Active Rock “93 Rock” WHDR Miami early Saturday morning as it goes into stunt mode as “South Florida’s Official Holiday Music Station”. All personalities including syndicated morning host Bubba The Love Sponge have been let go as the station will debut a new format after Christmas. A banner on the station’s website teases a return of the previous Dance “Party 93.1” format which has continued on the station’s HD2. We would not rule out this being a decoy to keep the market guessing for a few more weeks.
Crosstown Rhythmic AC “93.9 MIA” WMIA beat WHDR to the Christmas music bandwagon by a few hours. WHDR flipped at 7:00am Saturday morning. while WMIA made the shift a little after 8:00pm on Friday night after word of WHDR’s pending demise began to spread.
“93 Rock” continually has been one of the lowest rated FM’s in the Miami/Fort Lauderdale market albeit being the only outlet for current Rock music. The station debuted in February 2005 following the demise of Clear Channel’s “94.9 Zeta“. Clear Channel’s Classic Rock “Big 105.9” WBGG now is the only Rock oriented outlet in the market.