Update 7/1: The second format launch at WWNQ brings a return of a previous format. WWNQ returned to the Classic Country “Country Legends 94.3” branding at 12pm today that it previously used from 2004 to 2008.
Did we have something to do with that? Clear Channel’s 97.5 WCOS added the “My Country” tag to its imaging during WWNQ’s CHR tease. Or is Country Legends just another prolonged stunt?
Update 6/30 7:30pm: At 6:00pm today the CHR format which we properly pegged as a stunt gave way to the return of the ticking clock counting down to 12pm on Friday.
Update 6/30 12:00pm: If CHR really is the permanent format for WWNQ, then why are they building a website for a Country station?
Our sources in the market indicates that the imaging and jingles have been recycled from another station in South Carolina that used the Q94 name a few years ago.
Update 6/29: At 6:00am today 94.3 ended stunting and launched a new format as CHR “Q94“. The launch consisted of the University of South Carolina fight song leading into the new format.
Is this the final format? Or just a swerve before heading Country? We’ll know more as the holiday weekend approaches.
Update 6/28: WWNQ is now stunting with a ticking clock. The new format is scheduled to launch on Wednesday, June 29 at 6:00am.
Original Report 6/18: Double O Radio is preparing to flip Classic Hits “94.3 The River” WWNQ Columbia, SC to Country.
The only Country station currently in the market is Clear Channel’s 97.5 WCOS.
WWNQ just relaunched as “The River” last July. It had previously been satellite Classic Hits “Flashback 94.3“.