“Live 105.3” KLLI Dallas Becomes “105.3 The Fan”

105.3 The Fan KLLI Live 105.3 Jagger Ben & Skin Russ Martin

Update 4:00pm: As predicted earlier today, KLLI has become All-Sports “105.3 The Fan” following a few hours of stunting with college fight songs. KLLI Morning Host Jagger will continue in mornings, while middayers Ben & Skin move to Afternoon Drive replacing Russ Martin.

Original Post 12/8/08 2:15am: Over the weekend CBS has registered 1053thefan.com. The site is already active on their servers pointing to the normal “website coming soon” note that their provider uses before activating a site.

In recent months CBS has flipped FM Talkers in Detroit and Baltimore to Sports with both flips occurring on Mondays. We’ll see how this plays out in a market with two existing Sports stations.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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