Hot 103 Winnipeg Rebrands As Virgin Radio
Update 9:40am: “Hot 103” made the transition to Virgin Radio around 8:00 this morning. Nothing major has changed outside of the name. The station is running commercial free through Labor Day Weekend.
1031VirginRadio.com was registered anonymously on August 14 and moved to Astral’s servers this week. It currently redirects to a blank page located at http://Winnipeg.VirginRadio.ca with a simple “103 Virgin Radio” in the header.
CKMM dropped from a 15.6 share in Spring 2011 to 9.1 following the launch of Evanov’s “Energy 106.1” CHWE in July 2011. That station garnered a 7.1 share in the Spring 2012 BBM ratings. To counter Energy’s gains, the station hired Dale Davies, the PD at Energy to take the same position at 103.1 a month ago.
Astral currently uses the Virgin Radio brand in Toronto, Vancouver, Montreal, Edmonton, Calgary, and London. The London station debuted just a couple weeks ago.