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Oldies Returns To Atlanta

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Oldies Returns To Atlanta

Lance Ventaby Lance Venta
August 26, 2013

Oldies 98.9 The Walk W255CJ Atlanta Cumulus True Oldies Channel Scott ShannonUpdate 8/26: After stunting for an hour with Oldies songs featuring the word Walk to bridge the formats, W255CJ flipped to “Oldies 98.9” at 12pm today. The station launched with programming from Scott Shannon’s True Oldies Channel with the Rolling Stones “Jumping Jack Flash”.

Original Report 8/25: One year ago this week, the Atlanta market was shaken-up as Clear Channel and Cumulus combined on multiple format changes.

Now, Cumulus’ 98.9 W255CJ looks to be headed to its third format in a calendar year. After going from Alternative to Active Rock last Labor Day Weekend, and then to a mix of Christian AC and Country in February, the station is preparing to make another move. Over the past few days, Cumulus has registered 989TrueOldiesChannel.com, TrueOldiesChannel989.com, TrueOldies989.com, and Oldies989Atlanta.com as well as .net and .org variations.

A flip to the True Oldies Channel network programming will bring the format back to the Atlanta market for the first time since Cumulus’ 106.7 WYAY flipped from Classic Hits to News in May 2012.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Oldies Returns To Atlanta

Lance Ventaby Lance Venta
August 26, 2013

Oldies 98.9 The Walk W255CJ Atlanta Cumulus True Oldies Channel Scott ShannonUpdate 8/26: After stunting for an hour with Oldies songs featuring the word Walk to bridge the formats, W255CJ flipped to “Oldies 98.9” at 12pm today. The station launched with programming from Scott Shannon’s True Oldies Channel with the Rolling Stones “Jumping Jack Flash”.

Original Report 8/25: One year ago this week, the Atlanta market was shaken-up as Clear Channel and Cumulus combined on multiple format changes.

Now, Cumulus’ 98.9 W255CJ looks to be headed to its third format in a calendar year. After going from Alternative to Active Rock last Labor Day Weekend, and then to a mix of Christian AC and Country in February, the station is preparing to make another move. Over the past few days, Cumulus has registered 989TrueOldiesChannel.com, TrueOldiesChannel989.com, TrueOldies989.com, and Oldies989Atlanta.com as well as .net and .org variations.

A flip to the True Oldies Channel network programming will bring the format back to the Atlanta market for the first time since Cumulus’ 106.7 WYAY flipped from Classic Hits to News in May 2012.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Join Now | Lost Password?

Comments

Leave a ReplyCancel reply

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