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KOAS To Become Old School 105.7

Lance Ventaby Lance Venta
December 14, 2013

Old School 105.7 The Oasis KOAS Las Vegas Dolan Springs Beasley BroadcastingA rebranding is on its way to Beasley Broadcasting’s Rhythmic Oldies “105.7 The Oasis” KOAS Dolan Springs, AZ/Las Vegas.

Beasley registered OldSchool1057.com for the station, which began branding itself as “Old School 105.7 The Oasis” earlier this year as it shifted from Rhythmic AC to Rhythmic Oldies. The move has paid off in the ratings as the station has trended up from a 3.8 share in September to 5.1 in November.

The next step appears to be to drop its current “Oasis” moniker, which dates back to the station’s former Smooth Jazz format, to focus on the brand that has accompanied the station’s upswing. A new Facebook page for the station tags it as “The Valley’s Old School Station, Old School 105.7”

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 1

  1. Diamond Joe's avatar Diamond Joe says:
    12 years ago

    Wonder what Broadcast Dilapidation Architecture thinks of this move?

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    Reply

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KOAS To Become Old School 105.7

Lance Ventaby Lance Venta
December 14, 2013

Old School 105.7 The Oasis KOAS Las Vegas Dolan Springs Beasley BroadcastingA rebranding is on its way to Beasley Broadcasting’s Rhythmic Oldies “105.7 The Oasis” KOAS Dolan Springs, AZ/Las Vegas.

Beasley registered OldSchool1057.com for the station, which began branding itself as “Old School 105.7 The Oasis” earlier this year as it shifted from Rhythmic AC to Rhythmic Oldies. The move has paid off in the ratings as the station has trended up from a 3.8 share in September to 5.1 in November.

The next step appears to be to drop its current “Oasis” moniker, which dates back to the station’s former Smooth Jazz format, to focus on the brand that has accompanied the station’s upswing. A new Facebook page for the station tags it as “The Valley’s Old School Station, Old School 105.7”

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Comments 1

  1. Diamond Joe's avatar Diamond Joe says:
    12 years ago

    Wonder what Broadcast Dilapidation Architecture thinks of this move?

    Loading...
    Reply

Leave a ReplyCancel reply

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