B92.5 Launches In Sacramento Following KFBK-FM Move To 93.1
Update 1/10: As we first reported in late December, 92.5 will flip to Country “B92.5” at 5pm today. The station will launch with 10,000 songs in a row and feature Bobby Bones in mornings from 5-9am.
“Country music is the most exciting format in America today. Stars like Blake Shelton, Keith Urban, Jason Aldean, Taylor Swift and Florida Georgia Line make it a must have format for listeners and advertisers alike,” said President and Market Manager Dave Milner.
“Pairing great music with the new Bobby Bones morning show and our exciting events like the iHeartRadio Country Festival, which we will be giving listeners exclusive opportunities to attend, allows us to bring a unique spin for Sacramento’s huge country fan base.”
Update 12/26: 93.1 KHLX began simulcasting KFBK and KFBK-FM at midnight as Clear Channel began the process of preparing 92.5 for a new format. The KFBK-FM and KHLX calls have swapped frequencies as well.
In a Facebook comment to a question asking why the move was taking place, the station stated:
We decided to make the change because the revenue and ratings did not justify continuing forward with Classic 93.1. We apologize for the inconvenience. After Christmas, 93.1 will be the new home of NewsRadio KFBK. We have something new and exciting planned for 92.5 that we’ll announce in the new year.
Original Report 12/20: Back in August we reported that Clear Channel Sacramento VP/Programming Ken Charles had registered domains connected to a potential flip of Classic Hits “Classic 93.1” KHLX Pollock Pine to Country.
Clear Channel will indeed be adding a Country station to its Sacramento cluster, but it won’t be on the 93.1 frequency. The company has applied on to swap the call letters of KHLX and News/Talk 92.5 KFBK-FM and registered multiple domains for a new Country format on the 92.5 frequency: B925Country.com, B925FM.com, and B925FMCountry.com.
The moves would see the simulcast of News/Talk 1530 KFBK move to the 93.1 facility, which rimshots Sacramento from the west, while giving the stronger Class B in-market signal to what will be the third Country outlet in the market. CBS’ 105.1 KNCI is currently 6th overall with a 4.8 share, while Entravision’s “101.9 The Wolf” KNTY is 14th with a 3.0 share. KHLX’s Classic Hits format registered a 1.6 share in the November PPM’s.
Reports of a potential frequency change for KFBK-FM were first broached yesterday on the RadioInsight Community.