Trax Debuts In Salt Lake City
Utilizing a Jack-like presentation, the station’s name comes from the local commuter rail service in Salt Lake City. The station is promoting artists such as Adele, Pink, Rolling Stones, Duran Duran, The Police, and Nickelback.
The first hour of Trax 101.9 consisted of:
The Romantics – What I Like About You
Modern English – I Melt With You
Green Day – When I Come Around
Simple Minds – Don’t You Forget About Me
Pat Benatar – Heartbreaker
Rick Springfield – Jessie’s Girl
3 Doors Down – Kryptonite
Journey – Don’t Stop Believin’
OMD – If You Leave
Fun – We Are Young
Bryan Adams – Summer Of 69
Blondie – One Way Or Another
John Melloncamp – Jack & Diane
Third Eye Blind – Semi-Charmed Life
Eurythmics – Sweet Dreams
Prince – When Doves Cry
Original Report 6/8: Ten months after flipping Alternative “101.9 The End” KENZ Ogden/Salt Lake City to Classic Rock “Classic Hits 101.9” last August, more changes appear on deck for the station and Cumulus’ Salt Lake City cluster.
Cumulus is moving The Bob & Tom Show from 101.9 back to Mornings on sister Rock “K-Bear 101” 101.1 KBER starting Tuesday, June 10. “The Freak Show” with Mick & Allen will slide from mornings back to afternoons on KBER, while PD/Middayer Sue Kelley will air from 9am-12pm and current afternoon host Mike Parsons will move to 12-3pm. Bob & Tom had moved from KBER to KENZ when the new format debuted last August.
Cumulus has registered Trax1019.com potentially for KENZ. No indications for what format Trax could stand for, but its ubiquitousness makes it stand out as another potential national brand like Nash.
The four stations affected by Cumulus’ format shuffle last year have not had much success since. KENZ’s 1.4 share in the April 2014 Nielsen Audio PPMs, equals it with the Alternative formats level in the May 2013 ratings. 94.9 KHTB flipped from Active Rock to Alternative last September and has dropped from a 2.4 in May 2013 to 1.4 in April 2014. KBER has dropped from 2.4 to 1.8 in the same timeframe. AC “B98.7” KBEE relaunched with Hot AC and has dropped from a 3.0 to 1.8 in the past year.