The announcement at 9:39am came with WRWM making its shift to Classic Hip-Hop complete with a rebranding to “93.9 The Beat“.
Original Report 1/25: 93.9 WRWM Fishers/Indianapolis is teasing a change for Monday, January 26 at 9:39am.
WRWM flipped to Classic Hip-Hop in December and rose from a 1.7 to 2.8 share with the new format in the Holiday 2014 Nielsen Audio PPM ratings despite having the new format in place for just about a third of the period. The station retained the “I94” branding from its previous Hot AC format, but has been calling itself “Indy’s 93.9” on-air as well.
That will likely be changing on Monday as Cumulus has registered 939TheBeat.com for WRWM. Is this just a matter of finally giving the Classic Hip-Hop format a branding better suited to the format, or is Cumulus using it as a long-term stunt similar to what it did at “Hot 93.3” in Dallas and headed for a flip to Urban or Rhythmic CHR?