101.9 Los Angeles

KSCA and KISF Rebrand As ZonaMX

Univision is beginning the process of rebranding several of their Regional Mexican stations across the country. The first move has come in Los Angeles as “La 101.9” KSCA is now identifying itself as “ZonaMX 101.9“. The prior “La 101.9” identity lasted for four and a half years, much shorter than the station’s branding as “La Nueva 101.9” from 1997 to 2011. Sister 103.5 KISF Las Vegas has also begun using the new “Zona MX” branding. Most of Univision’s stations across multiple formats had been presenting itself just by its frequency for the past several years. The Regional Mexican stations are now in the process of returning to a brand identifier. The domain registration of ZonaMX921.com shows that 92.1 KOND Clovis/Fres...[Read More]

Univision Fires KSCA Employee Over Ratings Investigation

With the April and May Nielsen Audio PPM ratings to be rereleased due to a compromised panel, Univision has stated that an undisclosed employee at Regional Mexican “LA 101.9” KSCA has been fired for his role in the ratings fraud. Univision Radio President Jose Valle released the following statement today: Univision is fully committed to quality data. Nielsen recently reached out to inform us that a media affiliated household had been identified in Los Angeles, and that it was connected to a Univision Radio employee from the KSCA station. This household was separate from and unrelated to the prior problem that Nielsen had identified in connection with the Los Angeles ratings. We commenced an investigation and took immediate action by terminating the employee based on our finding...[Read More]

Univision Replaces Piolin

Univision has debuted its new replacement program for Eddie ‘Piolin’ Soltelo. “El Bueno, La Mala, y El Feo” debuted this morning on Regional Mexican “LA 101.9” KSCA Los Angeles and in middays on “La Que Buena 97.5” KBNA El Paso, “Estereo Latino 102.9” KLTN Houston, 98.5 KGBT McAllen, and “Estereo Latino 92.9” KROM San Antonio. Univision states that the program will soon be heard in Albuquerque, Austin, Chicago, Dallas, Fresno, Las Vegas, Phoenix, San Diego, and San Francisco. The show features Raul ‘El Bueno’ Molinar from Univision’s KLNO Dallas, Sylvia ‘La Mala’ del Valle (formerly known as ‘La Bronca’ on El Numero Uno Radio Network), and KSCA’s Andres ‘El Feo’ Mal...[Read More]

Univision Cancels Piolin

The biggest Spanish language personality in America has been taken off the air. Eddie ‘Piolín” Soltelo has had his nationally syndicated “Piolín Por La Manaña” cancelled by Univision. All references to him and his program have been wiped from Univision’s websites. The program was based at Regional Mexican “La 101.9” KSCA Los Angeles. Univision has informed affiliates that the program will be replaced by music. No official statement has been made by Univision or Soltelo.

KSCA Los Angeles Rebrands

Update 9/15: KSCA has rebranded as “LA 101.9“. The format remains Regional Mexican, albeit with a broader playlist and less currents. Outside of Eddie Piolin in mornings the station is currently jockless. Original Report 9/13: Univison Regional Mexican “La Nueva 101.9” KSCA Los Angeles is teasing something to happen on Friday, September 15. Teaser videos, such as this one, are airing on Univision sister KMEX-TV as well as being featured on KSCA’s website and social media accounts. Is it an outright format change or just a tweak? We’re not quite sure yet, although LA1019.com was registered by Univision in August and already is redirecting to KSCA’s website. A blank twitter account is also alive for @LA1019. We should also point out that Univision re...[Read More]