103.7 Richmond

WURV Comes Clean Over Christmas Stunt

Update 6:10pm: After 12 hours of stunting with Christmas music, “103.7 Play” returned to its regular format. Just like any good stunt WURV knew to hold on just long enough before wearing out its welcome. 103.7 Play's Christmas Surprise… You guys are the BEST!!! Thank you for letting us "PLAY" with you today! We hope you had a great time getting your fa la la and holly jolly jingles on 🙂 To everyone who knew we were having fun, you are smart (Christmas) cookies – and, well, there are a few of you that belong on Santa's naughty list for those potty mouths! We love you RVA and will always maintain that 103.7 Play listeners are the best in the city! :)PS: If you still want Christmas music, don't forget next Friday 10/16 is our annual Play For Pi...[Read More]

WURV Richmond Presses Play

Summit Media Adult Alternative/Modern AC “103.7 The River” WURV Richmond shifted to Hot AC “103.7 Play” at 12am this morning. Now positioning itself as “90’s, 2K and Today” the station has added a much more noticeable pop lean to its playlist. Melissa Chase remains as PD/Morning Host. The River format received a 3.3 share in the Spring 2013 Arbitron ratings placing it ninth in the market. The adjustment at WURV follows Summit’s shift of 96.5 WKLR from Mainstream Rock to Classic Rock earlier this month. The first hour of 103.7 Play featured: Cobra Starship – You Make Me Bruno Mars – When I Was Your Man Goo Goo Dolls – Slide Macklemore – Same Love Adele – Rolling In The Deep Maroon 5 – Love Somebody Avicii &#...[Read More]

Summit Makes Adjustments In Richmond

Summit Media has shifted “Rock 96.5” WKLR Richmond back to Classic Rock “Classic Rock 96.5“. The station shifted to the “Rock 96.5” brand when it added a larger amount of 90’s Rock to its playlist. Since then the station was spun-off by Cox to Summit and Clear Channel launched a direct Classic Rock competitor on an adjacent translator using WKLR’s old “Planet” branding. The rebranding comes as the station reverts back to a 70s/80s based playlist with just a handful of 90’s titles remaining in the playlist. Meanwhile, could a rebranding be on the way to sister Adult Alternative “103.7 The River” WURV? 1037Play.com, 1037Richmond.com, Listen1037.com, and Richmonds1037.com have been registered over the past week.