Cumulus is continuing its rollout of Classic Hip-Hop as CHR “i104.3” W282BR/WXKC-HD2 is now “104.3 The Vibe“. There’s nowhere for W282BR to go but up as the station registered a 0.0 share in the Fall 2014 Nielsen Audio ratings as one of three CHR’s in the market. Erie currently has no Urban or Urban AC stations making this an interesting example for the Classic Hip-Hop format’s drawing power.
Cumulus adds another I branded CHR to its portfolio as W282BR Erie, PA signed on today at 1:00pm as “I104.3“. The translator was recently displaced from 104.9 where it was rebroadcasting Jazz 88.5 WMCE under the W285AI calls. The format, designed to go after Connoisseur Media’s market leading “Star 104” 103.7 WRTS is debuting with the usual 10,000 songs commercial free.