104.5 Helena

Two Classic Country Launches & Country Rebranding In Helena

A Classic Country battle has broken out in Helena, MT. Over the weekend, Montana Radio Company signed on 104.5 K283BP Helena/107.3 KIMO-HD4 Townsend as Classic Country “Mo’ Legends 104.5” as a flanker to “Mo Country 107.3” KIMO. In a press release Montana Radio Company CEO Kevin Terry states: Today’s country music is entering new territory. Artists like Florida Georgia Line, Luke Bryan, Miranda Lambert, and Jason Aldean are hugely popular and our listeners of 107 The Mighty Mo can’t get enough of them. At the same time, our listeners have been also begging us to play more of country’s hits of yesterday. We’ve found that it has been tough to satisfy both requests on a single station. That’s why we have launched an entirely new signal dedicated to playing “Count...[Read More]