WCLT Radio has launched Rock “104.7 The Big Lick” W284CH/100.3 WCLT-HD2 Newark, OH. Branded as “Licking County’s Rock Station”, the station is focusing on Rock hits from the 80s through today. WCLT Radio President/GM Doug Pricer told the Newark Advocate, “We conducted an extensive third party research study to make sure we launched the correct format in Licking County. The path was very clear. Besides the country position that we already own, the number two radio position in Licking County was rock.” WCLT Radio, Inc. acquired the Construction Permit for 104.7 W284CH from Mount Vernon Nazarene University last November for $43,500.