104.9 Santa Rosa

KMHX Santa Rosa Flips To Classic Hits “K-Hits 104.9”

Amaturo Sonoma Media flipped Hot AC “Mix 104.9” KMHX Rohnert Park/Santa Rosa CA to 80s based Classic Hits “K-Hits 104.9” at 5pm today. The station will run jockless for now under Program Director Danny Wright. Positioned as “Sonoma County’s Greatest Hits”, the station will be centered on 1980s hits while stretching into the late 70s and early 90s. The new format will compete with Redwood Empire Stereocasters’ 60s/70s based “102.7 The Wolf” KVWF. In the Spring 2017 Eastlan ratings, KMHX registered a 1.2 share of the Santa Rosa market, while KVWF held a 3.7. Amaturo Sonoma Media Group introduced a Classic Hits format on former Hot AC KMHX on Thursday at 5PM. The station is branded as K-Hits 104.9, Sonoma County’s Greatest Hits. In a...[Read More]

FCC Report 11/6: The End Of The 250 Mile Translator Waiver

The two waiver periods to move a translator up to 250 miles have come to an end. The RadioInsight AM Translator Tracker currently shows the following statistics for the two filing windows: Total Applications: 1047 CPs Granted: 860 Dismissals: 35 Applications Replaced With Another Station: 7 Pending Applications: 145 Among those 145 pending applications are five pairs of mutually exclusive filings (107.5 Austin TX, 107.5 Minneapolis, 106.3 Portland OR, 103.3 San Diego, and 95.9 St. Louis). Coming up in 2017 will be an open filing window for AM stations that did not participate in the 250 mile waiver window. These stations will be offered available frequencies on a first-come first-served basis. The FCC has not yet announced the full specifics of this filing window or when it...[Read More]

Maverick Media Sells Santa Rosa Cluster

Maverick Media has agreed to sell its Santa Rosa, CA stations to a local group headed by Lawrence Amaturo for $4.5 Million. The new Sonoma Media Group will acquire News/Talk 1350 KSRO, Country “Froggy 92.9” KFGY/103.1 K276DT, Classic Rock “97.7 The River” KVRV, CHR “Hot 101.7” KHTH, and Hot AC “Mix 104.9” KMHX. The Amaturo family previously owned some of the current Maverick Media cluster from 1996 to 2000 when they sold the stations for $30 Million. The Santa Rosa Press-Democrat reports that Sonoma Media Group will begin operating the stations in May. Lawrence Amaturo currently operates two automotive dealerships and a web design company in Santa Rosa. He was a minority owner in his father Joseph’s “Amaturo Group” that sold...[Read More]