105.9 Florence SC

Classic Rock Trimulcast Debuts In Florence

Three weeks after Urban “Swagga Radio” 970 WWRK Florence/97.9 W250BJ Florence/105.9 W290CD Darlington/94.1 WRZE Kingstree SC moved its programming to WDAR-FM Darlington as “105.5 The Beat“, iHeartMedia has launched a new format on those stations. The trio of FM signals have flipped to Classic Rock as “Rock 94.1 – 97.9 – 105.9“. Positioned as “The Pee Dee’s Classic Rock”, the new format positions the stations up against Cumulus Media Rock “102.1 The Fox” WMXT and Community Broadcasters “94.7 Rock” WWBD. The station has picked up the syndicated Rover’s Morning Glory based at sister 100.7 WMMS Cleveland for mornings.

iHeart’s Swagga Moves & Rebrands In Florence

iHeartMedia has flipped Christian AC “Sunny 105.5” WDAR-FM Darlington/Florence SC to Urban “105.5 The Beat“. The station assumes the Urban format from sister “Swagga Radio” 970 WWRK Florence/97.9 W250BJ Florence/105.9 W290CD Darlington/94.1 WRZE Kingstree who are currently simulcasting with WDAR-FM to redirect listeners to the new frequency. The syndicated Breakfast Club will remain in mornings. The “Sunny” format goes out with a 2.1 share in the Spring 2017 Nielsen Audio ratings continuing a downward trend from 4.1 in Fall 2015 to 3.8 to 2.5 in Fall 2016. Swagga rose from 1.5 in Fall 2016 to 2.6 in Spring 2017, which still was well behind Cumulus Media’s market leading Urban 106.3 WYNN-FM‘s 11.1 share.

Florence SC Has Swagga

Qantum Communications has flipped a pair of stations in the Florence SC market to Urban as “Swagga 94.1/105.9“. The new “Swagga” is made up of 94.1 WRZE Kingstree, which had been simulcasting AC “Sunny 105.5” WDAR and the former Gospel AM/translator combo of 1400 WWRK/105.9 W290CD Darlington. Denis Davis, the PD/afternoon host of sister CHR “103X” WJMX-FM adds programming duties for Swagga.