106.9 Peoria

A New Mix For Peoria

Alpha Media AC “Lite Rock 107” 106.9 WSWT Peoria is promoting on-air that it will relaunch as “Mix 106.9” after Christmas. Teasing a “New Name For The New Year”, the move will see the station drop the moniker it has used since the late 1980’s as its non-Christmas music playlist has shifted closer to Hot AC. In the Spring 2014 Nielsen Audio ratings the station was tied for second with a 7.3 share, however down sharply from its market-leading 9.6 share the year before.

2014 Post-Christmas Format Change Rundown/Watchlist

It’s beginning to look and feel like that time of the year. The time when radio stations use the Christmas holiday and beginning of the new year to launch new formats. Completed Changes 1/3: Chesapeake-Portsmouth Broadcasting closed on its purchase of Classic Rock 94.1 WSOS-FM and Country “100.7 The Bull” WMUV Jacksonville and flipped both to Christian AC “The Promise“. 1/2: Townsquare Classic Hits “Oldiez 96” WODZ-FM Utica, NY relaunches as “96.1 The Eagle“. 1/2: Cumulus Rhythmic CHR “Power 92.3” WZPW Peoria rebrands as “Peoria’s 92.3“. 1/1: Volusia Broadcasting flipped Oldies 1340 WROD/104.7 W284AV Daytona Beach to Classic Rock “The Rock of Daytona“. 1/1: 920 KKLS/104.7 K284BA Rapid City, SD flips to 80s ...[Read More]

Larry Wilson Acquires Triad Broadcasting

Larry Wilson, the former founder and CRO of Citadel Broadcasting who operates Alpha Broadcasting in Portland, has acquired Triad Broadcasting for $21 Million. Triad operates with different operational names in the markets it serves, such as Go Radio Fargo, JMP Radio in Peoria, and Adventure Radio in Bluefield and Savannah/Hilton Head The company will be operated under the name L&L Radio, standing for “Live & Local”. The 32 stations involved in the deal serve five markets: Biloxi MS – Sports “96.7 The Champ” WUJM, Rock 97.9 WCPR, Variety Hits “105.9 Bob-FM” WQBB, CHR “107.1 The Monkey” WXYK, and Sports simulcast “The Team” 1490 WXBD/1640 WTNI. Bluefield WV – Classic Rock “Eagle 100.1/100.9” WKQY/WK...[Read More]